12 years ago VLCC took the first step to put up a united fight against obesity. VLCC ushered in the Anti-Obesity Drive concept to address the global pandemic .
With the active involvement of the medical fraternity, VLCC started observing November 26 as the "Anti-Obesity Day" in India & Middle East. VLCC drives a mission led awareness campaign from November14th to December 16th, 2011.The campaign educates the general public on developing healthy habits for an active lifestyle through dietary recommendations, activities and simple lifestyle tips.
VLCC leads the effort with a series of initiatives that include public service messages at health camps, workshops, mass counseling, mass media, talk shows, interviews, and special literature to promote the message.